Facebook Leaked Data of Millions Users

In March 2018, a data mining firm, Cambridge Analytica, obtained access to 87 million users Facebook profiles and they were given access to personal information through third-part app on Facebook. Co-founder of Facebook, Mark Zuckerberg, apologised verbally during the interview with CNN and in the full-page newspaper ads days after the interview.

World’s largest social media company, Facebook, faced a sharp drop in stock market share and erased close to $50 billion of the company’s market cap.

#DeleteFacebook Campaign

According to the study, 74 percent of users have either changed the settings of their privacy, stopped using Facebook for a short period, or deleted the app from their phones. Government authorities look into the matter.

Restore Trust

To restore public’s trust, Mark Zuckerberg posted on his Facebook explaining he cares for all his users and the company has a list of plan to ensure nothing similar to this incident will happen again.

Let’s look into the company plan:

  • Facebook promised to investigate all third-parties that have access to the data
  • Facebook planned to revoke the third-part add-on apps that users have not access for more than 3 months
  • Facebook will restrict the data shared to be name, email and profile people. For more data access, have to go through Facebook Developers’ approval
  • Options will appear at the top of News Feeds for easily revoke app permissions

After reading about Facebook’s biggest scandal, what are your thoughts about your personal data on social media? Are they as safe as you thought it would be? Share with me in the comment box below! Cheers! ❤️

3 Reasons Companies Fail at Content Marketing

Content marketing is a strategic marketing approach of delivering valuable and relevant information to attract and retain a clearly defined audience with objective to drive profitable customer action. As social media has grown rapidly, marketers are taking advantage of the benefits content marketing has to their business. However, not many marketers are doing it right.

This week’s blog post will focus on the top 3 missteps marketers make when they do content marketing. There’s definitely no way to guarantee every content posted online will go viral but learning past mistakes definitely bring a step closer to success.

1. Lack of Strategy

Image result for lack of strategy

To be successful at content marketing, strategy is necessary. Content strategy is the infrastructure of content marketing. Many businesses failed to plan an effective strategy as they overlooked the importance of strategic planning. Content strategy helps to communicate effectively with customers as well as the employees. It encourages conversions by providing customers the information they need for purchasing decision. To add on, strategy should change accordingly whenever it’s not as effective as it could be.

2. Not Share Worthy

Image result for boring content

Boring content DOES NOT get shared or read. Did you know a good content does not equivalent to interesting content? Inspiring and actionable content engage target audience to share the content with their friends or loved ones. (Of course, market research has to be been conducted before creating content as it is essential to understand how to capture target audience’s attention)

3. Poor Promotion

Image result for Poor Promotion

Yes! Last but not least, promoting content is equally important as creating the content. Efforts gone down to waste if there’s nobody notice about the content. For example, if the target audience is Millennials, social media would be a great platform to promote. However, do not neglect the traditional communication tools like prints and tv commercial. So now, start investing 80% of the time to promote the content.

Which of the 3 common missteps do you think it’s the main factor that contributes to content marketing failure? Comment down below and share with me your thoughts on content marketing! ☺️

The 21st Century God – Google

“Just Google it!” How many times in a day you caught yourself saying that? You ask Google any question, you will get an answer instantly. Nobody knows better than Google. Google is dominating in the search engine market and certainly the best search engine in the world. (Trust me, I miss Google the most when I was visiting China)

Be on the first page to capture attention

When user search particular keyword on Google, a list of results appeared on the screen. But how does the user decide which information to retrieve on? Well, 95% of web traffic retrieve information from the first page of search engine results page.

So now, imagine you are the owner of a growing and thriving leather bag making business. Your goal is to increase visibility on the newly developed website. How do you make sure the website appear on the first page of Google search engine results page?

Google SEO

Yes, the answer is to engage Google SEO! SEO refers to search engine optimisation, or the process of optimising a website in order to make it easy to find via Google. SEO refers to the improvement of unpaid results, and excludes direct traffic and the purchase of paid placement.

Google SEO – Keyword Search

Keyword research is a practice of SEO and first step to optimising website for certain keyword. Without it, the website will be nowhere to be seen in the search engine. No idea what keyword to register? Google Trends offers the search terms commonly used by the target audience.

For instance, let’s say that the website has a new blog post on how to make a leather bag. In order to get the content in front of the right target audience, try to optimize the blog post so that it will show up as a top result for anyone who searches for the phrase “make a leather bag.”

To sum it all, SEO is essential to a business’ success by gaining target audience’s attention and keyword research help to increases the visibility of website.

I hope you have enjoyed and learned something new! Let me know at the comment box below on your thoughts regarding Google SEO ! Do you agree that SEO is crucial to a business? Cheers! ☺️

Google’s Internet of Things – Google Smart Home

What is Internet of Things?

Internet of Things (IoT) is everything in the world that is connected to the internet. It can send and receive information and make things smart. IoT devices offer us greater control over home appliances, insights into resource consumption habits, streamline business processes, connecting people around us and improve our living environment. For example: Google Home

Google Home

Google Home requires a Wi-Fi network, nearby socket as well as a compatible smart device. Google Home allows users to control devices and features in home using compatible smart plugs or switches. By connecting lights with smart switches, users will be able to control the power and brightness with Google Home.

Google Home is a voice-controlled speaker that can play music, control smart home gadgets, answer trivia questions, add events to calendar and the list goes on!

Google Assistant (Sending Information)

Google Assistant offers voice commands to complete a number of tasks. To begin with, simply say “OK, Google.” or “Hey, Google.” then speak up to 3 consecutive commands in 1 sentence. For example, “OK, Google. Girls Like You on Spotify and set the volume to 10”

Stream Music from Spotify (Receiving Information)

Spotify is a digital music service that offer users to access to millions of song around the world. As Spotify is integrated with Google Assistant, the voice commands then linked to user’s Spotify account and play the music. Within 4 seconds, user completed 2 consecutive commands.

IoT Potentials

As IoT devices are a part of the larger concept of home automation, which include lighting, heating and air conditioning, media and security systems. Google Home could design energy savings by automatically ensuring lights and electronics are turned off to reduce energy consumption. All in all, saving energy is everybody’s responsibility!

Have you tried Google Home before? Personally I do have a Google Home Mini and it is really easy-to-use and it brings conveniences to my daily life. Comment down below and share with me what are the ways we could utilise IoT and make this world a better place! ☺️ Cheers!

The New E-commerce Market Leader, Fave (formerly known as Groupon)

Who is Fave?

Fave is a local discovery app that offers up to 5,000 from beauty category to F&B to even travel services. Users can purchase deals or vouchers and use it at physical retail stores or restaurants and enjoy 20% to 80% off the original price (Trust me, it’s AMAZING!!) FavePay allows users to get cashback on their favorite stores!

Wait,what? FavePay?

Yes, more savings! FavePay is a cashless payment method, simply link with credit or debit card and earn instant cashback that can be used during the next visit at retail store or restaurant.

Growing the community

How did Fave grow users rapidly within such a short period of time? Definitely their attractive referral program! Share individual unique promo code with friends and get $2 rewarded when friends use the referral code on their first purchase with Fave. (Did I also mention the friend will get $2 off on their first purchase?)

Yes. This is how the referral program interface looks like! (Don’t say Bojio, you have my permission to use my referral code)

Neglecting their existing user? Never for Fave.

For existing users, Fave intelligently utilized push notifications as a marketing tool to inform their users on their latest deals or special offers and direct users to their app. (I always fall for their flash deals!)

Just look how attractive is the first deal. (S$117 S$15)

Fave accelerates the retail business momentum.

Join FaveBis in 4 simple steps

Retailer requires no setup cost to join FaveBiz. FaveBiz help to track business growth digitally and identify the performance trends. Furthermore, Fave is effective in building customer loyalty and bring customers back with cashback. Isn’t it a win-win solution for both the business and consumers?

To end off, Fave, one of the most Southeast Asia’s leading mobile platform, benefits both retail business as well as consumers. Most importantly, it’s free and easy to download on Apple App Store and Google Play Store. What’s not to like about Fave?

Dear readers, by now you should know that I am a HUGE fan of Fave.
Do leave a comment below and share with me your opinions
or tell me more about your favourite app!

Viral Marketing: Power of Regram

Marketers aim to deliver the brand message to a wide audience. By achieving that goal, the content has to go viral and to max out on likes and shares on social media. Viral marketing is a technique to spread message quickly by capturing large number of people’s attention.

Regram is Instagram’s version of retweet. It allows Instagrammers to repost contents they desire. Repost assists campaign to grow the community and boost exposures.

Singapore Hospice Council (SHC) successfully used Instagram as a dynamic tool to create awareness about the importance of hospice care. #LendYourInstagram campaign went viral earlier in May this year. With only 8,501 followers, the video received more than 500,000 views and 800 comments in less than 48 hours.

#LendYourInstagram campaign aims to encourage audience to show concerns and to improve the quality of life-threatening illnesses patients. The 1-min video shows an elderly man relaying a message on a A3-sized paper with handwritten words on:

“My days may be numbered but my blessings are plenty.

“I want to live before I leave, which is why I’m among friends, family, and knowledgeable caregivers in surroundings that give me comfort and hope.

“Not everyone knows about hospice care. You can help someone else, simply lend us your Instagram and help share our message of care, love, and hope.”

The elderly man smiled warmly at the end of the clip and touched the hearts of many Singaporeans. The simple yet meaningful video posted by SHC on May 7, gained many attention and positive comments. Many Singaporeans commented and inquire on how they can contribute to SHC.

According to a Singaporean survey done by SHC, 50% of Singaporean do avoid the taboo of discussing about death with their loved ones.

Singapore Prime Minister, Mr. Lee Hsien Loong, repost the video content on his personal Instagram. He inspires the citizens to support our loved ones with love and care.  

Local celebrities such as Jamie Yeo and Carman Soo (@carman_soo) also grabbed the chance to share their personal stories regarding their experience with their next of kin.

Social media is the next word-of-mouth (WOM). Audience are likely trust the contents or recommendations online by their followers (aka family and friends) over any forms of advertising. Repost feature draws attention, generates trust and it opens direct line of communication between the content creator and audience.

Audience received the message that SHC is trying to deliver and I believe SHC will be on their mind when they come across hospice care. Have you watched the video yet? Do leave a comment and share with me what are your thoughts on hospice care! Cheers!

P.S. Follow SHC Instagram page (@singaporehospice) to get daily dose of cute videos of the elderly and find out the stories about the lovely caregivers.

#LiveWellLeaveWell #LendYourInstagram