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In March 2018, a data mining firm, Cambridge Analytica, obtained access to 87 million users Facebook profiles and they were given access to personal information through third-part app on Facebook. Co-founder of Facebook, Mark Zuckerberg, apologised verbally during the interview with CNN and in the full-page newspaper ads days after the interview. World’s largest social… Read more

Content marketing is a strategic marketing approach of delivering valuable and relevant information to attract and retain a clearly defined audience with objective to drive profitable customer action. As social media has grown rapidly, marketers are taking advantage of the benefits content marketing has to their business. However, not many marketers are doing it right. This week’s… Read more